Makarska is a small city on the Adriatic coastline of Croatia, about southeast of Split and northwest of Dubrovnik. It has a population of 13,834 residents. Administratively Makarska has the status of a city and it is part of the Split-Dalmatia County. Makarska is a tourist centre, located on a horseshoe shaped bay between the Biokovo mountains and the Adriatic Sea. The city is noted for its palm-fringed promenade, where cafes, bars and boutiques overlook the harbour. Adjacent to the beach are several large capacity hotels as well as a camping ground. The center of Makarska is an old town with narrow stone-paved streets, a main church square where there is a flower and fruit market, and a Franciscan monastery that houses a sea shell collection featuring a giant clam shell. Makarska is the center of the Makarska Riviera, a popular tourist destination under the Biokovo mountain. It stretches for between the towns of Brela and Gradac.